Success Story: Bridgestone EMIA - A NEW B2B PLATFORM

Bridgestone EMIA partnered with SQLI to define and implement a new B2B omnichannel commerce platform, aimed at strengthening their market leadership position.

A mutation to the omnichannel

Improve the overall user experience

Download the success story

« This new state of the art commerce platform is one of the cornerstones in the future development of our omnichannel customer support, with one key target: seamless and effective support of our customers to sell more tyres. In this Covid-19 times this performant digital channel has become even more important. »

Sami Chazan, Head of customer support, BRIDGESTONE EMIA

Extended customer features

Bridgestone EMIA can now offer customers a handy and comprehensive webshop with powerful search options.

A collaborative solution

The integrated self-service features provide customers with instant access to order status updates, as well as return and cancellation processes, thus saving valuable time.

A good collaboration

The new sales platform was created by implementing the SAP Commerce solution, which was integrated with the existing ERP environment.