[Replay] How to build a winning unified commerce strategy


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How to build a winning unified commerce strategy

2020 represented a new decade for the digital world, but this has been a particularly challenging year due to the global pandemic. The world economy is under pressure and at the same time we are witnessing a tremendous acceleration in digital commerce.

Some of our customers in the retail industry have seen their online sales multiplied by 10 since March, a growth level they never experienced before.

For many retailers like JouéClub, Unified Commerce has become the corner stone of a winning digital strategy in a very complex environment for two reasons:

1 - The end customer has become very difficult to capture, convert and retain

2 – The digital ecosystem in Unified Commerce is increasingly hard to master, making the ROI goal an even greater challenge to meet

The key question is: “How can you build your Unified Commerce strategy to ensure business success for the coming years?”

In this video, you will: 

  • Understand you customers and the market
  • Design your platform to meet marketplace opportunities
  • Master your data to spread your products
  • Nurture your customers with an omnichannel CRM
  • Design the best Customer Experience for every touchpoint
  • Leverage killer content to enhance your marketing efforts
  • Make your stores ready for omnichannel commerce
  • Make your own Unified Commerce business case (best ROI examples)



Founded in 1990, SQLI Digital Experience is a European full-service digital company that defines, builds and grows the digital business value of international A-brands.

Technical and creative thinkers, their teams are committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. They design, develop and deploy solid and high-performing architectures that improve business agility, increase efficiencies and facilitate business growth.


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