Providing an excellent e-commerce customer experience is not only helpful for business, it’s a necessity. As consumers turn to online shopping, their expectations for customer experience also continue to rise. Research from PwC found that 73% of all people point to customer experience as an important factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.
In this 44-pages guide you will learn, among other:
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