Bringing a business to the next level of digital transformation can be challenging. However, it all starts with the right digital strategy. When defining a e-commerce strategy, it's crucial to first look at your business as a whole and get a clear view on the actual goals and requirements.
In our workshop we can support you in creating and executing your digital strategy, and defining clear and measurable goals that drive your digital maturity, customer satisfaction and the overall success of your organization.
Agenda
- BUSINESS STRATEGY: Define and communicate what is important and urgent for your business? What are the goals/KPIs of your organization?
- VALUE PROPOSITION: Getting to know your customers better - How do your products/services create value for your customers?
- THE CUSTOMER DECISION JOURNEY: Defining the journey - How can you properly create a 360 degree profile of your customer and how do you create an optimal user experience for both digital and physical channels, internal and external stakeholders.
- TOUCHPOINTS, CHANNELS AND RESOURCES: Which channels and resources are relevant in the touchpoints that your share with your customers?
Participants
- CxOs (CEO, CDO, CMO)
- Middle Management (E-Commerce, Marketing)
- Subject Matter Experts (Digital Transformation)
