The aim of this eBook is to help you get started and convince you to put CX at the top of your agenda.
It is relevant reading for both B2B and B2C organizations and people interested in learning why CX is essential to any business. It explains what exactly lies behind the term “CX” and talks about Experience expectations from a customer’s perspective.
The content looks at how CX is changing and how it is being driven by tech and brands with a purpose. It also gives an overview of how organizations manage customer experience internally and provides insights into how to audit CX in a way that is practical and adaptable to any organization.